Rapidly developing urban culture stimulates a qualitatively new type of interpersonal relations which are largely based on remotely mediated interactions rather than on direct physical contacts. Such behaviour of our biological specie appears to be somewhat irrational in the context of growing global population density, which provides every individual practically inexhaustible opportunities to establish direct social cooperations and personal relationships. On contrary, some theories speculate that such conditions bring humans to the saturation level of intellectual capacity, such as, for example, the theory of Dunbar number, which suggests a certain cognitive limit to the number of people (between 100 and 250) with whom one can maintain stable social relationships. The growing tendency to immerse oneself into virtual media can be seen as a natural response to the shock inevitably stimulated by the modern urban environment. Countless variety of social networks, messengers and other internet platforms provide an additional dimension for human interactions which help to release the existing tension. As a result the paradigm of a subject and his/her self-perception undergo an accelerating shift towards strong correlation with the increasing number of delegated cognitive functions to the machines and emergent self-organized behavioural patterns. Can it be recognized as the evolutionary step of human consciousness or just a blind slavery on the computer algorithms? In either case the utilization of the digital technologies is still voluntary although difficult to avoid. Every day we are surrounded by apparent but largely unpercievable background of electromagnetic waveforms which transmit ideas, emotions, spiritual revelations and all that which makes us humans. Encapsulated each in one’s own customized informational bubble we explore new ways of love, friendship and loneliness.
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